A cross-cultural comparison of creative strategies and cultural values : a content analysis of American and Korean automobile TV commercials

Date Issued
May 1, 1998
Author(s)
Lee, Guiohk
Advisor(s)
Eric Haley
Additional Advisor(s)
Ronald E. Taylor, Margaret Morrison
Degree
Master of Science
Major
Communication
File(s)
Thumbnail Image
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2.62 MB

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Unknown

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