A history of broadcast audience research in the United States, 1920-1980 with an emphasis on the rating services

Date Issued
June 1, 1981
Author(s)
Banks, Mark James
Advisor(s)
Herbert H. Howard
Additional Advisor(s)
Jerry Lynn, K. Owen McCullough, Joseph McKerns, M. Kent Sidel
Permanent URI
Degree
Doctor of Philosophy
Major
Communication
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18.57 MB

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Unknown

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