Female athletes' perceptions of racism and sexism of sport mascots and nicknames

The purpose of this study was to explore how female athletes at the intercollegiate level perceive racism and sexism inherent in sport, specifically, the language usage and naming practices involved with sport mascots and nicknames. A review of literature revealed that there were high levels of racism and sexism involved with the selection and usage of these symbols. A selected group of 104 National Collegiate Athletic Association Division I female basketball players were sent the survey. Seventy-three questionnaires were returned for a response rate of 70.1%. The results indicate that a majority of female athletes believe racially and sexually offensive mascots and nicknames should be changed. However, a majority of those same female athletes do not believe their own institution’s mascot or nickname should be changed even when it was found to be sexist. The information provided in this study may be useful to athletic administrators who are confronted with similar issues. In conclusion, this study suggested that female athletes need education and awareness to issues of racism and sexism in sport.