A new sense of power : b Albert Einstein and the publicity campaign for world government

Historical studies of the publicity process are rare, but they are important. This dissertation focused on Albert Einstein's Emergency Committee of Atomic Scientists (1946-1951), a campaign of historic international significance. Einstein's use of publicity as an instrument of reform showed the difficulty ideologically governed reformers face when they enter the marketplace of ideas.

The Emergency Committee existed for one reason--to raise funds and publicize the need for civilian control of atomic energy after World War II. After a civilian-controlled Atomic Energy Commission was established, the Committee turned its attention to influencing public opinion on international control of the atom. An extensive documentary record of the Committee is housed at the University of Chicago's Joseph Regenstein Library. Twenty-three boxes of archival material were examined. A personal interview with the fund-raising and publicity consultant for the Committee, Harold L. Oram, also was conducted. A thematic analysis of the Committee's campaign literature and an examination of relevant opinion data allowed an examination of the Emergency Committee's goals, strategies and impact.

The Committee had only limited success on the international control issue because of ideological intransigence and failure to integrate fund-raising and public relations processes.