Quality Management in Marketing: A Study of How the Quality Movement Has Affected the Marketing Function Within four U. S. Companies

Date Issued
August 1, 1992
Author(s)
Coughlin, Frances
Housley, Heather
Permanent URI
Subjects

UTK Chancellor's Hono...

Disciplines
Major
Marketing
Marketing
Embargo Date
August 1, 1992
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Thumbnail Image
Name

Coughlin_Frances_1992.pdf

Size

26.09 MB

Format

Adobe PDF

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