The Importance of Corporate Social Responsibility: An Examination of the Dollywood Foundations My People Fund

This research project examines the effects and level of importance of corporate social responsibility (CSR) on the public and the organization. CSR is where a company performs actions that are not required and that are aimed to contribute to the societal goals of a philanthropic, activist, or charitable nature or supporting and volunteering resources for ethically oriented practices.Since CSR is not required, it takes away time that the company can be using to directly increase revenue. Due to this, the importance of CSR is often questioned by top administration. This study attempts to use the case of the Smoky Mountain Wildfires and the Dollywood Foundation’s CSR response of the “My People Fund” to test how the campaign impacted not only the public but the company itself.