A Study of Trading Stamps in Memphis
Date Issued
August 1, 1960
Author(s)
Gorman, Walter P. III
Advisor(s)
E. Dille
Additional Advisor(s)
E. E. Garrison
Charles P. White
Abstract
[From the Introduction] [Abbreviated]
The purpose of this study is to provide a better understanding of the status, usage, and effects of trading stamps in Memphis by synthesizing existing data and by contributing original research on developments in the city, particularly the practice of extra stamping. Extra stamping is a relatively new procedure in food merchandising in Memphis and an area in which little research has been done. Special emphasis will be given to the use and the effectiveness of extra stamping in promoting specific items or brands within a store and as a loss leader.
Disciplines
Degree
Master of Science
Major
Business Administration
Comments
Major is listed as Marketing.
Embargo Date
August 1, 1960
File(s)![Thumbnail Image]()
Name
GormanIIIWalterP_1960_OCRed.pdf
Size
11.89 MB
Format
Adobe PDF
Checksum (MD5)
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