Fyre Festival: The good, the bad, the ugly and its impact on influencer marketing

Date Issued

May 1, 2020

Author(s)

Gilbert, Loren Grace

Childers, Courtney

Boatwright, Brandon

Advisor(s)

Courtney Childers

Additional Advisor(s)

Brandon Boatwright

Permanent URI

https://trace.tennessee.edu/handle/20.500.14382/10644

Subjects

influencer marketing

public relations

fyre festival

social media

influencers

Disciplines

Business and Corporate Communications

Communication Technology and New Media

Graphic Communications

Mass Communication

Social Influence and Political Communication

Major

Public Relations

Public Relations

Minor

Business Administration

Embargo Date

June 10, 2019

File(s)

Name

FyreFestivalTheGoodTheBadTheUgly_.pdf

Size

1.37 MB

Format

Adobe PDF

Checksum (MD5)

141333379f1ffaab3a59c9320150172a