Hablamos Español: Insights from Three Web Designers Who Design a Bilingual or Multilingual Websites that Target Hispanic Audiences

The purpose of this study is to examine particular aspects three web designers use, with regard to layout and content, to effectively create a bilingual or multilingual website that targets Hispanics. In addition, it examines the processes that are used in creating a Spanish-language website. In-depth interviews were conducted with three web designers from top 25 Hispanic-targeted websites, as determined by Hispanic Online. Results indicate a six-step process that web designers should follow when creating a bilingual or multilingual website. Implications for web designers of organizations thinking about creating a bilingual or multilingual website are cited and recommendations for future studies are discussed.