The professor on the (online) campaign trail

“Part campaign diary, part how-to guide, this book is the story of the 2022 congressional campaign of University of Tennessee, Knoxville, journalism professor Mark Harmon. Harmon attempted something no East Tennessee Democrat has done since William Montgomery Churchwell in 1855—represent the Knoxville area in Congress. Harmon had scored an upset in a 2006 bid for Knox County Commissioner and hoped to do so again against the deep-pocketed Republican incumbent, Congressman Tim Burchett. With a volunteer campaign manager and treasurer, and in-kind donations of photography and video services, Harmon relied heavily on local presence at community events in a vigorous ground game supplemented creatively with Facebook and Insta-gram. Grassroots in format as well as content, this open-access ebook makes ample use of images and film clips to give a street-level view of a homegrown campaign.”—Provided by the publisher.”

Stewart, John G., 1935--dedicatee.