Are "How-To" Books Out of Vogue? A Customer Value Analysis and Industry Profile of Informational Cable Networks

Date Issued
May 3, 1999
Author(s)
Caylor, April Michelle
Advisor(s)
Sarah Gardial
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Subjects

UTK Chancellor's Hono...

Major
Marketing
Marketing
File(s)
Thumbnail Image
Name

Caylor_April_1999.pdf

Size

1.62 MB

Format

Adobe PDF

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