Am I in a healthy relationship? Exploring emotional consequences of young women’s relationships with social media influencers

In order to enjoy the benefits of technology, we must understand the potential harmful effects. This study uses a qualitative approach to investigate the implications of young women following and developing a relationship with social media influencers. Young women were chosen because they are the most vulnerable group when it comes to using social media. Results came from a total of 12 interviews suggesting that women develop strong relationships with social media influencers. The implications for the women are often harmful, but as they grow older they learn coping techniques.