Can Walmart Integrate Values with Value?: From Sustainability to Sustainable Business

This article focuses on Walmart’s recent setbacks and how those setbacks provide an expanded role for product sustainability in Walmart’s business model. Walmart’s recent struggles are discussed and brief examples of their sustainable initiatives are given. Sustainability’s effect on consumer behavior is addressed. Consumer demand for and loyalty to green brands is one of the main reasons Walmart’s sustainability index could revive the company.

This article has been funded by the University of Tennessee's Open Publishing Support Fund.