Public library non-users : a discussion of needs, reasons for non-use, and awareness of services

While there has been considerable research done on public library users, there has been comparatively little research that specifically examines those who do not use public libraries. The purpose of this study was to examine reasons given for non-use and degree of awareness of public library services in order to identify variables and patterns for further study. This study examined the reasons for non-use given by a group of forty-five adults, as well as their reading frequency and the degree to which they were aware of the services offered by public libraries. In order to gain a better understanding of why those who read often, a characteristic highly associated with library use, are not library users, bookstore patrons were the primary target of this research. Participants were selected using the mall-intercept technique, a variation on face-to-face interviewing, and data were collected via a self-administered questionnaire. A number of variables emerged that merit further examination. Findings showed that the group's reasons for non-use were largely personal and beyond the library's direct control. Among the most important reasons cited were using the Internet and being too busy to use the library. Results revealed that these non-users were very aware of basic library services and would be likely to use certain services if able.