Sara Liza: a Pant Suit and a Paint Brush

I am a painter who seeks more for my art business and career than that of a “starving artist.” Trading the Pant Suit for a Paint Brush is a business plan that serves as my blueprint and foundation for becoming a well-known artist, owning a personal studio and maintaining significant gallery presence across the country. I am to accomplish this through intentional customer targeting and production mastery.

My target market is not specific to a certain demographic but instead a psychographic – original art enthusiasts and collectors. I am specifically targeting those who appreciate the value of original paintings through physical galleries, an online gallery, a monthly newsletter and social media.

My evolving plan is split by stages – starting with an online gallery to later holding a large physical gallery presence and owning a studio – which encompass both short and long-term goals and milestones. I am to be consistent in continually researching artists in order to mold my product, informing my community and audience of new works and accomplishments, and adapting my business plan as I learn more about the market and where I fit. Each artist fits a niche based on whom they inspire, or emotionally touch, with their work – which is what I have found to be the primary motivator of purchasing original artwork. My goal is to become a successful, full-time painter through creating original, inspiring pieces that speak to others in a unique way.