The meaning of the "Cabbage Patch" doll to children

Children between the ages of 5 and 12 were interviewed in natural settings to discover the meaning of the "Cabbage Patch" doll in their lives.

The "Cabbage Patch" doll has different meanings for those children involved in the study; however, there are some meanings that are shared. These include the doll as companion, the feeling that the doll gives security, the use of the doll in trying out adult roles and the feeling that the doll gives a sense of belonging to a reference group, giving self-esteem.

Through effective and innovative use of media exposure, the doll has played an important part in the lives of children. This is true for those who own a doll, who want a doll and those who do not own or desire a "Cabbage Patch" doll.

Through study of the procedures used in marketing the "Cabbage Patch" doll, and by investigating the meaning of the doll to consumers, researchers and advertisers can learn how to create and market products effectively.