Attracting Arts Audiences: an Examination of Historical Perceptions and Current Marketing Strategies of the Symphony Orchestra in the United States

Date Issued
April 28, 2008
Author(s)
Gilmer, Laurel A.
Advisor(s)
Leslie Gay
Subjects

UTK Chancellor's Hono...

Major
Marketing
File(s)
Thumbnail Image
Name

Gilmer_Laurel_2008.pdf

Size

1.03 MB

Format

Adobe PDF

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