Works

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Part of the Health Communication Commons

2020

Communication Strategies in Direct-to-Consumer Prescription Drug Advertisements, Ilwoo Ju
Annual Research Symposium of the College of Communication and Information

2014

The Effects of Risk Disclosure in Direct-to-Consumer Prescription Drug Advertising (DTCA): Prominence, DTCA Regulatory Knowledge, and Perceived Attention, Ilwoo Ju
Doctoral Dissertations

2012

The Effects of Statistical Information in Pharmaceutical Product Advertising, Ilwoo Ju
Annual Research Symposium of the College of Communication and Information

DTC Advertising and Perceived Importance of Illness: Two-sided Message and The moderating Role of DTCA Skepticism, Ilwoo Ju
Annual Research Symposium of the College of Communication and Information

The Effects of Message Quantification: The Modearing Role of Numeracy, Ilwoo Ju
Annual Research Symposium of the College of Communication and Information