Apps4Africa: A new State Department public diplomacy initiative

Authors

Lacey Milam
Elizabeth Johnson Avery

Files

Description

In 2010 the U.S. State Department funded an “Apps4Africa” contest to encourage develop- ment of socially conscious mobile applications for Africa. The initiative marked a significant departure from traditional public diplomacy efforts to expand diplomatic outreach beyond traditional government-to-government relationships. This case study analyses Apps4Africa to reveal its appropriateness as a model for future efforts and concludes Apps4Africa suc- ceeded primarily because it responded to the changing dynamics of the 21st Century

DOI

https://pdf.sciencedirectassets.com/272104/1-s2.0-S0363811112X00031/1-s2.0-S0363811111002086/dx.doi.org/10.1016/j.pubrev.2011.12.013

Publication Date

2012

Keywords

Public Diplomacy

Disciplines

Communication Technology and New Media | Public Affairs, Public Policy and Public Administration | Public Relations and Advertising

Recommended Citation

Milam, Lacey and Avery, Elizabeth Johnson, "Apps4Africa: A new State Department public diplomacy initiative" (2012). Purpose Project. 8.
https://trace.tennessee.edu/utpurposeproject/8