Event Title
Faculty Mentor
Lynn Youngs
Department (e.g. History, Chemistry, Finance, etc.)
Marketing
College (e.g. College of Engineering, College of Arts & Sciences, Haslam College of Business, etc.)
Haslam College of Business
Year
2019
Abstract
Yes, We Can! Brewing Company is a minority owned and operated small batch microbrewery for black women, by black women. The brewery aims to change the narrative of women of color in the craft beer industry by creating unparalleled quality beverages that empower this underserved market. Yes, We Can! is blazing the trail by paying homage to the original trailblazers, crafting beer as complex as the women on our labels. From Mae Jemison, the first African American female astronaut to travel to space to Bessie Coleman, the first African American woman to hold a pilot license, each can’s label will tell the story of black female achievement. It may seem like a small gesture but at Yes, We Can! we feel that in doing so, women of color will be more inclined and empowered to choose craft beer. While located in the historic neighborhood of Bedford–Stuyvesant, the company plans to travel to be visible at events that purposefully and authentically uplift the black experience.
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons
Yes, We Can Brewing Company
Yes, We Can! Brewing Company is a minority owned and operated small batch microbrewery for black women, by black women. The brewery aims to change the narrative of women of color in the craft beer industry by creating unparalleled quality beverages that empower this underserved market. Yes, We Can! is blazing the trail by paying homage to the original trailblazers, crafting beer as complex as the women on our labels. From Mae Jemison, the first African American female astronaut to travel to space to Bessie Coleman, the first African American woman to hold a pilot license, each can’s label will tell the story of black female achievement. It may seem like a small gesture but at Yes, We Can! we feel that in doing so, women of color will be more inclined and empowered to choose craft beer. While located in the historic neighborhood of Bedford–Stuyvesant, the company plans to travel to be visible at events that purposefully and authentically uplift the black experience.