Faculty Mentor

Dr. Jenny L. Crowley

Department (e.g. History, Chemistry, Finance, etc.)

Communication Studies

College (e.g. College of Engineering, College of Arts & Sciences, Haslam College of Business, etc.)

College of Communication and Information

Year

2018

Abstract

Jamie Shapiro & Lia Lombino

There are certain traits people possess that lead to stigmatization and mistreatment by others. A stigma is traditionally defined as an identity discrediting mark on someone of questionable moral status (Goffman, 1963). Despite extensive research on stigma, there is an absence of research that studies the role of communication in stigma and the impact of utilizing different communicative strategies when managing stigma. The purpose of the current study is to validate Meisenbach’s (2010) typology of stigma management communication, which is based on accepting or challenging personal and private stigma. Meisenbach proposes four different stigma management strategies: accepting the stigma, evading/reducing the offensiveness of the stigmatized trait, avoiding, and rejecting the stigma. The study also extends Meisenbach’s (2010) typology by determining the lasting effects of stigma management strategies, by investigating whether stigma management strategies correspond with people feeling better or worse following a supportive conversation. Participants (N = 203) engaged in supportive conversations about a stigmatized trait with a confederate. Two coders analyzed the conversations to determine the category of typology used. The results of this study support Meisenbach’s (2010) theory and provide practical implications, such as suggestions for identity management for someone coping with a stigmatized trait.

Share

COinS
 

Using Meisenbach's Typology to Classify Stigma Management Strategies and their Effects

Jamie Shapiro & Lia Lombino

There are certain traits people possess that lead to stigmatization and mistreatment by others. A stigma is traditionally defined as an identity discrediting mark on someone of questionable moral status (Goffman, 1963). Despite extensive research on stigma, there is an absence of research that studies the role of communication in stigma and the impact of utilizing different communicative strategies when managing stigma. The purpose of the current study is to validate Meisenbach’s (2010) typology of stigma management communication, which is based on accepting or challenging personal and private stigma. Meisenbach proposes four different stigma management strategies: accepting the stigma, evading/reducing the offensiveness of the stigmatized trait, avoiding, and rejecting the stigma. The study also extends Meisenbach’s (2010) typology by determining the lasting effects of stigma management strategies, by investigating whether stigma management strategies correspond with people feeling better or worse following a supportive conversation. Participants (N = 203) engaged in supportive conversations about a stigmatized trait with a confederate. Two coders analyzed the conversations to determine the category of typology used. The results of this study support Meisenbach’s (2010) theory and provide practical implications, such as suggestions for identity management for someone coping with a stigmatized trait.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.