Chancellor’s Honors Program Projects
Quality Management in Marketing: A Study of How the Quality Movement Has Affected the Marketing Function Within four U. S. Companies
Date of Graduation
Summer 8-1992
Recommended Citation
Housley, Heather, "Quality Management in Marketing: A Study of How the Quality Movement Has Affected the Marketing Function Within four U. S. Companies" (1992). Chancellor’s Honors Program Projects.
https://trace.tennessee.edu/utk_chanhonoproj/85
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