Marketing is one of the most important factors determining the success of any fruit or vegetable farming enterprise, encompassing all of the operations and decisions made by producers. These decisions range from identifying the most profitable crops for production to deciding how produce should be delivered to buyers efficiently and economically while maintaining product quality. Contrary to popular belief, marketing does not begin after a crop is produced. Instead, marketing alternatives need to be considered well before production takes place.
"PB1719-How to Get Your Value-Added Products Into Local Grocery Stores," The University of Tennessee Agricultural Extension Service, PB1711-5M-8/02 E12-4115-00-003-02, http://trace.tennessee.edu/utk_agexmkt/1