Copyright (c) 2013 University of Tennessee, Knoxville All rights reserved. http://trace.tennessee.edu/ccisymposium/2011/session3 Recent Events in 14:10 - 15:30 pm: Contributed Paper Session 3 en-us Wed, 15 May 2013 23:00:16 PDT 3600 http://trace.tennessee.edu/ccisymposium/2011/session3/3 http://trace.tennessee.edu/ccisymposium/2011/session3/3 Fri, 25 Feb 2011 14:10:00 PST It is estimated that six in ten American adults access the Internet using some form of a wireless device (Smith, 2010). In the years ahead, the United States is expected to reach 100 percent mobile phone penetration by 2013 (“Getting to Know the Mobile Population,” 2009). Recognizing that the ability to access the information network at any time and at any place will continue to expand in the near term, it is incumbent upon public relations practitioners to critically examine the opportunity to reduce uncertainty through a variety of digital applications. In this regard, this paper adopts a relational approach toward the examination of how mobile technologies cultivate personal relationships and reciprocal communication methods that are characteristic to those outlined within uncertainty reduction theory. Findings include facilitating intelligent crisis response, implementing two-way communication, and encouraging citizen participation.

]]> Nicole A. Merrifield Ms. http://trace.tennessee.edu/ccisymposium/2011/session3/2 http://trace.tennessee.edu/ccisymposium/2011/session3/2 Fri, 25 Feb 2011 14:10:00 PST Whitney S. Holmes Ms. http://trace.tennessee.edu/ccisymposium/2011/session3/1 http://trace.tennessee.edu/ccisymposium/2011/session3/1 Fri, 25 Feb 2011 14:10:00 PST Nicholas M. Weber